Speck Holiday Campaign
Overview
Tools
Problem
Holiday campaigns live or die on two things: stopping power and consistency. The creative needed to feel festive enough to cut through a crowded holiday inbox and social feed, while staying recognizably Speck. It also needed to translate across four different formats, email, social, paid ads, and web banners, each with its own proportions, constraints, and viewing context, without losing the coherence that makes a campaign feel intentional rather than assembled.
Process
With copy provided, my focus was entirely on the visual system. I developed a holiday creative direction that worked within the Speck brand while bringing enough seasonal energy to feel timely and compelling. From there I adapted the core creative across every format, making sure the campaign read as a unified experience whether someone encountered it in their inbox, on social, in a paid placement, or on the website.
Solution
The finished campaign ran across email, social media, paid ads, and web banners as a cohesive holiday experience. The creative positioned Speck cases as a natural gift choice, practical, personal, and on-brand, with a festive visual treatment that stayed consistent across every touchpoint.
