Retail Training Video Series
Overview
Tools
Problem
Sales Associates Lacked Product Knowledge: Many associates had limited understanding of our full accessory lineup.
Missed Upsell Opportunities: Associates often defaulted to low-cost or familiar items, missing chances to upsell based on customer needs.
Customer Objections Weren’t Addressed: Common concerns (e.g., “Isn’t this the same as X brand?” or “Why is this one more expensive?”) led to lost sales.
Inconsistent Messaging Across Retailers: Without a standardized approach, product benefits weren’t being communicated effectively.
Process
1. Defined Training Goals
Support retail teams in identifying customer personas and recommending the right power accessories
Create engaging, animated content that’s quick to absorb and easy to revisit
Help associates confidently handle customer objections and highlight product benefits
Drive sales by building product confidence at the point of purchase
2. Concept & Storyboarding
Collaborated with stakeholders to define the tone and structure of each video
Storyboarded the visual design of the series
3. Visual Development & Animation
Translated provided scripts into compelling animated narratives
Created all motion graphics and visuals using Alphacomm’s branded style
Animated scenarios and product highlights
4. Production & Editing
Edited all animated footage into concise training videos
Refined timing, transitions, and pacing for a polished final product
5. Objection-Handling Scenarios
Worked closely with the copy team to visually support objection/response moments
Ensured that product benefits were clearly illustrated and easy to retain
Impact
Videos were distributed to retail partners via our learning management platform and became part of product onboarding.
Helped increase associate confidence and product familiarity.
Strengthened brand presence in retail environments by aligning sales experience with our updated brand tone.
Supported growth in accessory category awareness and sell-in conversations.
