Quikcell Product Videos

Overview

In an effort to elevate the visual impact of the Quikcell brand, I proactively submitted a project proposal to incorporate Keyshot, a high-end 3D rendering software, into our creative toolkit. After receiving approval, I self-taught the program and began creating photorealistic 3D renderings and animations to support product launches and brand storytelling.

Role

3D Artist Video Editor

Tools

Keyshot Blender Adobe After Effects Adobe Premiere Adobe Illustrator Adobe Photoshop

Problem

The Quikcell brand lacked dynamic, high-impact visuals that could compete in a saturated market. Our product launches relied heavily on static imagery, which limited our ability to showcase product features, finishes, and form in compelling ways. We needed a more modern and visually engaging way to present our products for trade shows, digital campaigns, and brand touchpoints.

Process

I submitted a proposal for the use of Keyshot to enhance product visuals, then independently taught myself the program. I experimented with lighting, camera angles, and material settings to elevate the product aesthetic. I storyboarded and rendered animated sequences as well as static scenes, incorporating them into launch materials and trade show graphics, ensuring alignment with the brand visuals.

Solution

I created unique, eye-catching assets that stood out, produced dynamic content that added depth to our marketing materials, and delivered high-end animations that captured the essence of the product. These visuals have since been widely adopted across the brand. They have been featured in product launch materials, integrated into trade show graphics, and used throughout our digital and print campaigns to elevate the brand’s visual storytelling.

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