Quikcell Brand Refresh

Overview

I was part of a multidisciplinary team tasked with refreshing the Quikcell brand with a full-scale redesign that encompassed iconography, packaging, brand colors, typography, and visual patterns. Our goal was to modernize the brand and build a unified system that would work seamlessly across physical and digital platforms. I contributed to packaging design, created a brand pattern and icon suite. I was also responsible for creating the updated brand guidelines to document and standardize the new identity.

I was part of a multidisciplinary team tasked with refreshing the Quikcell brand with a full-scale redesign that encompassed iconography, packaging, brand colors, typography, and visual patterns. Our goal was to modernize the brand and build a unified system that would work seamlessly across physical and digital platforms. I contributed to packaging design, created a brand pattern and icon suite. I was also responsible for creating the updated brand guidelines to document and standardize the new identity.

Role
Role

Icon Design Packaging Design Brand Design

Icon Design Packaging Design Brand Design

Icon Design Packaging Design Brand Design

Tools

Adobe Illustrator Adobe InDesign

Adobe Illustrator Adobe InDesign

Adobe Illustrator Adobe InDesign

Problem

The Quikcell brand had become visually outdated and existing design assets did not reflect the brand’s values or engage its audience effectively.

Process

I began the project by reviewing existing brand assets and identifying inconsistencies across packaging, digital, and internal materials. This audit informed key visual priorities and revealed opportunities to streamline the brand system.

I worked in phases—first focusing on visual exploration and moodboarding, then moving into iterative design for icons, patterns, and brand elements. Throughout the process, I collaborated cross-functionally with marketing and product teams to ensure flexibility across use cases.

Solution

I redesigned the iconography to align with the new brand direction and contributed to packaging that featured a subtle, circular pattern to be used across print and digital applications. We refreshed the color palette and typography to create a more modern and approachable tone. I created the comprehensive brand guidelines to capture all elements of the new identity, including usage rules for logos, icons, color, typography, and tone of voice. These guidelines serve as a foundational tool for maintaining visual consistency across all brand expressions.

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