Metro BYOD Campaign

Overview

AlphaComm has been in the wireless accessories business for 30 years, manufacturing over 35 million units a year and supporting more than 600 device launches. As one of Metro by T-Mobile's primary accessory partners supplying the majority of their in-store corporate inventory, we had a real stake in making their BYOD program work. A customer bringing their own device is easy to write off as a no-sale moment. We saw it differently: it's the perfect opening to give that phone a glow-up. I led the creative concept and visual design for this campaign, developing the overall look and feel and building a creative system that a junior designer later used to extend the campaign across additional assets.

AlphaComm has been in the wireless accessories business for 30 years, manufacturing over 35 million units a year and supporting more than 600 device launches. As one of Metro by T-Mobile's primary accessory partners supplying the majority of their in-store corporate inventory, we had a real stake in making their BYOD program work. A customer bringing their own device is easy to write off as a no-sale moment. We saw it differently: it's the perfect opening to give that phone a glow-up. I led the creative concept and visual design for this campaign, developing the overall look and feel and building a creative system that a junior designer later used to extend the campaign across additional assets.

Role
Role

Lead Designer

Lead Designer

Tools

Adobe Illustrator Adobe Photoshop Adobe After Effects

Adobe Illustrator Adobe Photoshop Adobe After Effects

Problem

BYOD interactions were a missed opportunity. Dealers were moving on quickly from customers who brought their own devices, when those customers were actually prime candidates for an accessory conversation. A new case, a screen protector, a charger, a bundle: small additions that add up fast.

The tricky part was the audience. We were designing tools for Metro dealers and field teams, but Metro wanted the creative to speak to Gen Z and Millennials. So the work had to feel youthful and energetic enough to resonate with end customers, while still being clear and actionable enough for the associates using it on the floor every day. Most dealer toolkits feel like dealer toolkits. This one needed to feel like something people actually wanted to pick up.

Process

I brainstormed with my junior designer to find a visual direction that would genuinely resonate with a younger audience, landing on a digital, browser-inspired aesthetic: popup windows, loading bars, cursor elements. Sometimes called iOS core, it's nostalgic but current, and a natural fit for a campaign built for social, email, and digital channels.

The campaign was organized around three personas: the Value Shopper, the Tech Enthusiast, and the Mobile Minimalist, each showcasing specific SKUs to match each persona. That structure gave dealers a simple way to read a customer and tailor a recommendation on the spot.

I designed animated header GIFs for the email campaign, landing page assets, web banners, and a refreshed LMS readiness checklist. Once the system was established, my junior designer extended it into additional assets using the same visual language.

Solution

The finished campaign gave dealers a scalable creative system built around personas rather than generic messaging. Every asset, from an animated email header to a landing page, reinforced the same idea: this isn't an upsell, it's a glow-up for the phone your customer already loves.

Impact

The concept landed well with the Metro team, and leadership was excited about the direction. Email open rates increased with this campaign, a strong signal that the browser-inspired creative and persona-driven approach genuinely resonated with the audience. Building a system that a junior designer could extend without losing consistency was as much a part of the outcome as the individual assets themselves.

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