Telementum CES Booth

Overview

For CES 2026, Telementum took the show floor as a unified brand ecosystem with Tech21, Speck, and Quikcell under one roof while positioning Telementum as the innovation engine behind them all. The booth needed to do what few trade show environments manage: tell a multi-brand story without losing the thread of any individual brand.

For CES 2026, Telementum took the show floor as a unified brand ecosystem with Tech21, Speck, and Quikcell under one roof while positioning Telementum as the innovation engine behind them all. The booth needed to do what few trade show environments manage: tell a multi-brand story without losing the thread of any individual brand.

Role
Role

Graphic Designer

Graphic Designer

Tools

Figma Adobe Photoshop Adobe Illustrator Adobe Firefly Google Gemini Keyshot

Figma Adobe Photoshop Adobe Illustrator Adobe Firefly Google Gemini Keyshot

Problem

CES 2026 drew 148,392 attendees from 141 countries, including over 4,100 exhibitors competing for attention on the same show floor. In that environment, Telementum was showing up with four distinct brands under one structure. The challenge wasn't just visual; it was strategic: the three brands needed to feel cohesive enough to read as a family, while each retaining its own personality. Build too unified a system and the individual brands disappear. Leave them too separate and the booth feels fragmented. Finding that balance across three distinct brand voices, from scratch, was the central design problem.

Process

Collaborated with two designers to define the booth’s concept and visual direction. Each designers owned a brand within the booth. I led the creative concept and direction for Quikcell and Alphacomm. We started by building a shared visual system from the ground up in a collaborative Figma file, establishing the common framework that would hold all three brands together. From there, each section developed in parallel, with the live shared file keeping us honest about consistency as individual brand stories took shape.

  • Narrowed the final brand focus to consumer-facing brands (Quikcell, Speck, Tech21) for a clearer, lifestyle-driven narrative.

  • Created AI-generated lifestyle imagery in adobe firefly and google flow, and integrated photo-realistic product renders using KeyShot and Photoshop.

  • Delivered all print-ready files for large-scale booth graphics.

Solution

The final booth presented each brand with a distinct but connected visual voice.

  • Telementum served as the technology and innovation engine.

  • Tech21 led with the science of protection, anchored by FlexShock™ 3D.

  • Speck expressed protection through design and lifestyle.

  • Quikcell showcasing accessible, retail-ready, everyday solutions.

Lifestyle imagery, product renders, and live material demonstrations worked together to create an engaging, human-centered experience.

Impact

The booth landed. Leadership called it eye-catching and impactful on the floor, feedback that meant something given the audience: over half of CES 2026 attendees were senior-level executives, including C-suite, VPs, and presidents from 307 Fortune 500 companies. The design was built to cut through the noise and make Telementum's brand family impossible to ignore. At that scale, it did.

Back to projects