Alphacomm Brand Refresh

Overview

As part of a comprehensive brand refresh initiative, our team embarked on a redesign of the company's logo, visual identity, and brand guidelines. This initiative aimed to modernize the brand’s presence while maintaining its core values. My role focused on enhancing the brand's personality and approachability by contributing custom hand-drawn elements, a suite of hand-drawn and standard icons, and a versatile brand pattern.

Role

Graphic Designer Illustrator

Tools

Adobe Illustrator Adobe Photoshop

Problem

The existing brand identity had grown outdated and lacked the warmth and uniqueness that our evolving audience expected. The visual elements were overly generic, inconsistent, and did not reflect the brand’s creative and human-centered values. Additionally, the brand lacked scalable visual assets that could maintain cohesion across digital and print platforms.

Process

I designed both standard and hand-drawn icons to balance clarity with brand personality. The brand pattern was built from elements of the logo mark, using stroke and fill variations to create a flexible, recognizable system. Once the visual language was finalized, I applied it across merchandise, adapting designs to suit each format while maintaining consistency.

Solution

I created a full system of brand visuals that included:

Hand-drawn illustrations and iconography to bring warmth and character.
Standard icon set to support scalable brand communications with clarity and consistency.
A flexible brand pattern that could be scaled and adapted across formats.

These assets were applied across a new collection of branded merchandise:

Two T-shirt designs—one using the brand pattern, the other showcasing standard icons.
A tote bag, lanyard, and hand sanitizer featuring the brand pattern.
A tumbler design inspired by our break room wall illustration style.
A set of stickers using custom illustrations and hand-drawn typography for in-office and tradeshow merchandise.

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